International Destination Branding

Strengthen the image of a city or region
Would you like to find out how to use large events, such as the Olympic Games and the World Championship Football, to give a tourist destination an identity and make it competitive? Then it’s important for you to have insight into the theory behind and the strategies for developing a destination. You should also be able to work with instruments in the field of events, marketing, tourism and culture. In the International Destination Branding minor, you’ll learn how to formulate policies for the creation of an attractive image for a city or region.

• Develop tourism products that contribute to a positive image.
• Set up a marketing audit and create a bid book for an event.
• Study destination marketing, heritage and cultural tourism, MICE (Meetings, Incentives, Conferences and Events), business travel and cruises.
• Go on an excursion to a business in the industry.

The minor is worth 15 ECTS credits and is offered in English in Qatar. The course concludes with individual and group assignments and presentations.

Register for the minor
Would you like to take this minor? You can do so if you are in the third year of a Bachelor of Business Administration. You will preferably have completed the Strategic Management, Culture and Heritage Management modules.
Are you a Stenden student? Check under the ‘Student’ tab on iStenden for more information on the Grand Tour and how to apply.

 

Related programmes

• International Hospitality Management
• Leisure Management
• Tourism Management